FLOODLIGHT DEBUG: /co-op-business-resources/brand-news/another-touchstone-energy-co-op-makes-hall-fame/
close x

Touchstone Energy Cooperatives

Brand News

Congratulations Roanoke Electric Cooperative! Welcome to the Palladium Hall of Fame

Published On: April 10, 2017

Roanoke Electric Cooperative, a Touchstone Energy cooperative serving more than 14,500 members in the northeastern counties of North Carolina, was elected into the Palladium Group Balanced Scorecard Hall of Fame for Executing Strategy.

Co-op leaders Curtis Wynn and Marshall Cherry were on hand to accept the coveted honor at Palladium’s global summit in London on March 21.

Roanoke Electric Cooperatives becomes the 4th Touchstone Energy Cooperative to be elected into the Palladium Group Balanced Scorecard Hall of Fame for Executing Strategy
Roanoke Electric Co-op leaders Curtis Wynn and Marshall Cherry (Middle) upon induction to the Palladium Group Balanced Scorecard Hall of Fame for Executing Strategy at the global summit in London on March 21, 2017. Pictured left to right: TSE Services Vice President of Research and Member Insights Tom Laing, Roanoke Electric Cooperative Chief Executive Officer Curtis Wynn, Roanoke Electric Cooperative Chief Operating Officer Marshall Cherry and Dr. Robert S. Kaplan.

“We are honored to be recognized among global organizations, large and small, that have drastically improved the way they provide service to their respective customers,” said Wynn, the co-op’s chief executive officer. “I couldn’t be prouder of the work of our employees, whose performance has moved to a new level.”

The Hall of Fame designation for Roanoke Electric comes nearly three years after it launched Touchstone Energy’s Strategy Execution System as a “’more nimble and efficient’ approach to planning and executing its strategic objectives,” Wynn said.

The Strategy Execution System (SES) is a six cycle process that co-ops can use to improve their orgainzations.

“SES is an ongoing process that you never complete.” Wynn explains, “Once it’s put together, you are continuing to update it so it always remains revalent to today’s time.”

In presenting the award, The Palladium Group cited several factors in its decision to award the co-op the distinguished honor. It praised the co-op mission to provide affordable and reliable power to its 14,500 member-owners, while also serving as a “catalyst for economic development” in an economically depressed region of North Carolina.

Roanoke Electric’s successes are also featured within Touchstone Energy’s Best Practices Knowledgebase, which explains how Strategy Execution Improves the Quality of Life for Members in their service territory.

Roanoke Electric joins Blue Ridge EMC, Ozarks Electric Cooperative and Powder River Energy Corporation as fellow Hall of Fame cooperatives.

Related Articles

Touchstone Energy Is FUN!

This week 44 new co-op communicators arrived in Arlington for orientation, and have we ever had fun discussing Touchstone Energy tools and resources. The event kicked off with the Touchstone Energy reception on Tuesday evening with […]


The recording is up! “Building a Key Accounts Culture” Training Preview is available for you to watch

Serving non-residential members offers unique challenges and requires a team effort to foster a successful relationship. From call center folks to communications, linemen to billing, all co-op employees play a vital role in working with […]


Article Tags

Brand News Archive