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Touchstone Energy Cooperatives

Brand News

New Young Adult Member Engagement resource hub is live

Published On: May 01, 2019

New Young Adult Member Engagement (YAME) resources are now available.

You let us know that you were in need of engagement tools for your hard to reach 25-45 year-old members. So we partnered with the NRECA Communications and Education & Training departments to create a new strategy and initiative – YAME.

The first phase of YAME officially launches today. This initiative aims to empower co-ops with strategies and resources to connect with the next generation of members.

The resource hub includes:

  • Strategic guidance
  • Research
  • Customizable graphics
  • Customizable content
  • Planning tools
  • Engagement ideas

Explore the site, review the recommendations included and leverage the information in your own work.

We will partner with NRECA at CONNECT to present this effort, both on MainStage and in a breakout session. Additional materials will be released throughout the year and well into the future in collaboration with NRECA.

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