FLOODLIGHT DEBUG: /co-op-business-resources/brand-news/plug-into-the-network-cwb-tec-annual-meeting-cwb-site/
close x

Touchstone Energy Cooperatives

Brand News

Plug into the Network | TEC promotes member engagement at their Annual Meeting with CWB

Published On: June 19, 2018

To support their board initiative to increase the attendee experience at their Annual Meeting, Texas Electric Cooperatives (TEC) embraced Co-op Web Builder (CWB) to create a micro-site for their 78th TEC Annual Meeting. This CWB site helped TEC to create a visually attractive site that members could easily browse, as well as allow for users to learn about networking opportunities, keynote speakers and evaluate training options.

Martin Bevins, TEC vice president of communications & member services, spoke to the customizable and convenient nature of CWB and how they used their micro-site to eventually draw more potential attendees, “Because of the intuitive nature of the CWB’s back end system, staff can quickly update or add new information, keeping members up to date and aware of any changes as we approach the event. Linking to the website in digital communications such as email signatures and e-newsletters has increased exposure and built additional awareness of the event among potential attendees.”

In addition to being easy to navigate, the site is professional looking and showcases enticing photos to spark interest in attending. Site visitors are able to easily register, look through the agenda, and plan their trip with hotel and travel details. TEC also set up a sponsors page to show their appreciation to all those involved in making their annual meeting a success.

Be sure to check out TEC’s Annual Meeting micro-site at this link to see how you can produce a similar member engagement tool at your co-op.

Related Articles

Take a leap into our August educational offerings!

Join us as we leap into August with the following upcoming educational offerings and events: August 7 | Who Powers You? ® Webinar 2p.m- 3p.m EST It’s time to get prepared to help your member-owners honor the people in their […]


Plug into the Network | Enhancing the Member Experience

Carroll EMC in Georgia serves a diverse membership of nearly 50,000, yet their American Customer Satisfaction Index (ACSI) scores rank as some of the highest among cooperatives in the TSE Services national benchmarking group. Its […]


Article Tags

Brand News Archive