Co-ops that become members of the Touchstone Energy Cooperatives brand are provided with numerous promotional marketing materials and resources to activate in your community including access to the Touchstone Energy hot air balloon, creative services for advertising and more.
The Touchstone Energy Hot Air Balloon promotes the cooperative spirit and values of the brand wherever it goes. Let it serve as a goodwill ambassador for your co-op at community events.
The Co-op Connections Card offers your cooperative members discounts at participating retail businesses. In turn, these businesses benefit from increased customer traffic and promotion in co-op communications and advertising materials. Additionally, your co-op can link to the Connections website, which contains a roster of participating local and national businesses offering savings to your cardholders.
As a Touchstone Energy Cooperative, your electric cooperative joins a unified brand identity that reflects the co-op spirit and its values nationwide. Use the brandbook as your guide to properly and uniformly using the Touchstone Energy Cooperatives trademark next to your co-op name.
Touchstone Energy members have access to high quality advertising and communication materials that powerfully communicate the value of cooperative membership. A full suite of advertisements that include print, video and radio are available to be locally tagged and placed. Resources are available to Touchstone Energy co-ops and all talent and photos rights have been licensed nationally for local use. The goal is to position your cooperative as the “trusted energy partner” and to drive website engagement. Touchstone Energy places a national media buy annually that runs in cooperative markets. Cooperatives reinforce this buy when they place media locally, which benefits the entire network.
Touchstone Energy provides assistance to create a professional website that informs, educates and engages your members. Your co-op has access to multiple design options and an easy content management system. There are five new templates, mobile site creation tools, tablet support and a brand new Wizard guide that highlights key features in the platform. Additional support is available upon request through our tiered service agreement.